aporeei was founded in 2019 as a playground for unashamed creativity and fashion business free from ethical compromises.
The main line of the brand is about everyday classics with a twist. Skewing what is familiar in clothing, we like to test the distance between sophistication and cliché, and all that lies in between. Consisting of iconic coats, dresses and jackets, this is our vision of dressing in gentle confidence. Individual designs are made from end of stock fabrics adjusted to quantities available in each case.
Our second line consists of versatile up-cycled pieces. Starting from used tablecloths, end-of-cycle products and fabric scraps, we create garments whose design unveils repurposing process. In a system that no longer seems to satisfy the growing need for authenticity and transparency, we have as a goal to let the conscious process of production determine the outcome.
Every new day begins with clothing. Befriended and accompanied by clothes almost every moment, we like to explore how they project our mood, energy, and spirit.
Wanting to acclaim the importance of this companionship, we, at aporeei, make garments that playfully transmit you between the states of being in a dream and reality. It’s like a thread-thin interface between you and rest of the world.
Our vision is to create modern pieces that reflect an attitude of open mindedness and experimentally towards life. Encouraging fluidity in dressing, aporeei is far form fashion ideologies and style dogmas. In contrast, we applause difference, impede exclusion, and believe in style that flows freely with your personal evolution.
The bizarre, irregular shapes are in fact a cry for what is different, what is non-identical, what escapes or plays with the logic of the new. It is a reopening of a space for a new kind of aesthetics in design that is not obsessed with perfection, symmetry, clean lines or that is solely determined by trends. Curves and undulations implemented into clothing fit in the gap between traditional cuts and constructions that have an amateur appearance. Placed somewhere close to romantic nonchalance and avant-garde.